What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Duchess of Edinburgh visits Zambia - Day 1

September 14, 2026

The Duchess of Edinburgh visits Zambia - Day 1

September 14, 2026

On Monday, the Duchess of Edinburgh started a five-day official visit to Zambia.

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September 14, 2026

Latest Find

Featured

Soler Elena Dress in Palmera Jaipur Linen

Countess of Wessex, Dresses

Soler Elena Dress in Palmera Jaipur Linen

Countess of Wessex, Dresses

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Countess of Wessex, Dresses

All tagged 22Feb15

Prada Platform Suede Boots in Black

Dec 24

Dec 24 Prada Platform Suede Boots in Black

Crown Princess Mary, Shoes

Gucci Soho Disco Bag in Black Leather

May 17

May 17 Gucci Soho Disco Bag in Black Leather

Charlotte Casiraghi, Bags

Alexander McQueen Floral-Embroidered Satin Gown

Nov 27

Nov 27 Alexander McQueen Floral-Embroidered Satin Gown

Gowns, Crown Princess Marie Chantal

Massimo Dutti Wool Wrap Coat in Grey

Oct 28

Oct 28 Massimo Dutti Wool Wrap Coat in Grey

Crown Princess Mary, Outerwear, Princess Madeleine