What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Sylvia Martinez Flower Headband

HGD Stéphanie, Hats

Sylvia Martinez Flower Headband

HGD Stéphanie, Hats

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HGD Stéphanie, Hats

All tagged 22Jan12

Camaïeu Silk Blouse in Grey

Jul 24

Jul 24 Camaïeu Silk Blouse in Grey

Princess Stephanie, Tops

Zara Sequin Trim Cardigan

Aug 25

Aug 25 Zara Sequin Trim Cardigan

Crown Princess Mette Marit, Outerwear