What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

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Princess Laurentien, Accessories, Bracelet

All tagged 22Jun22-Math

Francesca Romana Diana Serpent Cuff Bracelet

Jun 26

Jun 26 Francesca Romana Diana Serpent Cuff Bracelet

Queen Mathilde, Accessories, Bracelet, Princess Elisabeth

Natan Asymmetrical Straps Pumps in Lime Green Suede and Nude Patent

Jun 22

Jun 22 Natan Asymmetrical Straps Pumps in Lime Green Suede and Nude Patent

Queen Mathilde, Shoes

Rolex Datejust Watch in Silver & Gold w Diamond Dial

Feb 9

Feb 9 Rolex Datejust Watch in Silver & Gold w Diamond Dial

Queen Mathilde, Accessories, Watches

Natan Marion2 Midi Dress in Lime Green

Dec 12

Dec 12 Natan Marion2 Midi Dress in Lime Green

Queen Mathilde, Dresses