What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 22Mar22-MM

Christian Dior DiorStellaire04 DDB Glasses

Mar 10

Mar 10 Christian Dior DiorStellaire04 DDB Glasses

Accessories, Crown Princess Mette Marit

Maria de la Orden Bloom Shirt in Pink

Mar 18

Mar 18 Maria de la Orden Bloom Shirt in Pink

Crown Princess Mette Marit, Tops