What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 22May09-Bea

Christian Louboutin Marilou Zeppa Wedge Sandals in Gold

May 2

May 2 Christian Louboutin Marilou Zeppa Wedge Sandals in Gold

Princess Beatrice, Shoes

Stella McCartney Faux Leather Clutch in Blue

Nov 27

Nov 27 Stella McCartney Faux Leather Clutch in Blue

Princess Beatrice, Princess Eugenie, Bags