What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

On Tuesday, Crown Princess Victoria attended the 2026 Stockholm Junior Water Prize ceremony as Patron.

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August 26, 2026

Latest Find

Featured

Havaianas x Farm Rio Flip-Flops in Blue

Princess Alexandra Monaco, Shoes

Havaianas x Farm Rio Flip-Flops in Blue

Princess Alexandra Monaco, Shoes

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Princess Alexandra Monaco, Shoes

All tagged 22May23-A

Essentiel Antwerp Draland Brooch

May 22

May 22 Essentiel Antwerp Draland Brooch

Princess Astrid, Brooches, Accessories

Essentiel Antwerp Daryjane Pumps

May 13

May 13 Essentiel Antwerp Daryjane Pumps

Princess Astrid, Shoes

Dries van Noten Metallic Python Clutch

Jun 19

Jun 19 Dries van Noten Metallic Python Clutch

Princess Astrid, Bags

Paule Ka Striped Midi Dress

May 14

May 14 Paule Ka Striped Midi Dress

Princess Astrid, Dresses