What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

Chanel Striped Cotton Shirt in Sky Blue

Charlotte Casiraghi, Tops

Chanel Striped Cotton Shirt in Sky Blue

Charlotte Casiraghi, Tops

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Charlotte Casiraghi, Tops

All tagged 22May25-Soph

Giulia Barela Poetica Small Hoop Earrings

Oct 7

Oct 7 Giulia Barela Poetica Small Hoop Earrings

Countess of Wessex, Accessories, Earrings

TOMS Valencia Canvas Platform Espadrilles

Aug 3

Aug 3 TOMS Valencia Canvas Platform Espadrilles

Countess of Wessex, Shoes

Sophie Habsburg Moneypenny Bag in Beige & Coral Raffia

May 18

May 18 Sophie Habsburg Moneypenny Bag in Beige & Coral Raffia

Countess of Wessex, Bags