What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 30, 2026

Prince Daniel and his children attend Sweden-France basketball game

August 30, 2026

On Sunday, Prince Daniel, Princess Estelle, and Prince Oscar attended the Sweden-France basketball game held in Stockholm.

August 30, 2026

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Princess Charlene, Shoes

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Sep 8 Hugo Boss Olawia Coat

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Oct 22 Hugo Boss Fringed Leather Bag in Tan

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Feb 20 Hugo Boss Jaelly Trousers

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Feb 19 Hugo Boss Heart Printed Jumper

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Oct 28 Gucci Jolene Mid Heel Pumps in Black

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Queen Letizia, Shoes

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Sep 8 Hugo Boss Olawia Coat

Oct 22 Hugo Boss Fringed Leather Bag in Tan

Jul 28 Fendi Silvana Bag

Feb 20 Hugo Boss Jaelly Trousers

Feb 19 Hugo Boss Heart Printed Jumper

Feb 14 Hugo Boss Jaelly Blazer

Jun 26 Equipment Signature Silk Blouse in Ombre Snake Print

Oct 28 Gucci Jolene Mid Heel Pumps in Black

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