What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Swedish Institute of International Affairs

November 11, 2026

Crown Princess Victoria and Prince Daniel visit Swedish Institute of International Affairs

November 11, 2026

On Wednesday, Crown Princess Victoria and Prince Daniel visited the Swedish Institute of International Affairs in Stockholm.

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November 11, 2026

Latest Find

Featured

The Fold Adelaide Trousers in Vibrant Green

HGD Stéphanie, Bottoms

The Fold Adelaide Trousers in Vibrant Green

HGD Stéphanie, Bottoms

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HGD Stéphanie, Bottoms

All tagged 22Oct21-Z

Fairfax & Favor The Regina High Heeled Boot in Black Suede

Oct 22

Oct 22 Fairfax & Favor The Regina High Heeled Boot in Black Suede

Zara Phillips, Shoes

Really Wild Tweed Trench Coat in Moss Blue

Oct 22

Oct 22 Really Wild Tweed Trench Coat in Moss Blue

Zara Phillips, Outerwear