What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 22Sept20-Eug

Wedel Art Collective X Jenny Holzer 'You Me' Face Covering

Sep 24

Sep 24 Wedel Art Collective X Jenny Holzer 'You Me' Face Covering

Princess Eugenie, Accessories

Gianvito Rossi Linda Pumps in Black Suede

Feb 27

Feb 27 Gianvito Rossi Linda Pumps in Black Suede

Princess Eugenie, Shoes

Zara Coat with Contrasting Faux Suede in Grey

Oct 9

Oct 9 Zara Coat with Contrasting Faux Suede in Grey

Princess Eugenie, Outerwear

Louis Vuitton Capucines Bag in Black Leather

Oct 7

Oct 7 Louis Vuitton Capucines Bag in Black Leather

Princess Eugenie, Bags