What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

All tagged 22Sept21-B

Treasures by Maya My Precious Earrings

Sep 22

Sep 22 Treasures by Maya My Precious Earrings

Princess Märtha Louise, Accessories, Earrings

SLY010 Leo Love Pussy Bow Blouse in Pink

Sep 22

Sep 22 SLY010 Leo Love Pussy Bow Blouse in Pink

Princess Märtha Louise, Tops