What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

King Carl Gustaf and Queen Silvia attend Royal Academies seminar

November 11, 2026

King Carl Gustaf and Queen Silvia attend Royal Academies seminar

November 11, 2026

On Tuesday, King Carl Gustaf and Queen Silvia attended a seminar organised by the ten Royal Academies of which King Carl Gustaf is Patron.

Read more →

November 11, 2026

Latest Find

Featured

The Fold Adelaide Trousers in Vibrant Green

HGD Stéphanie, Bottoms

The Fold Adelaide Trousers in Vibrant Green

HGD Stéphanie, Bottoms

Read more →

HGD Stéphanie, Bottoms

All tagged 22Sept21-D

Rebirth of the Princess Champagne Swarovski Earrings

Sep 22

Sep 22 Rebirth of the Princess Champagne Swarovski Earrings

Princess Märtha Louise, Accessories, Earrings

Karen Millen Frill Wing Dress in Blue

Sep 22

Sep 22 Karen Millen Frill Wing Dress in Blue

Princess Märtha Louise, Dresses