What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 23Apr22-BB

Buccellati Maria Pendant in Yellow and White Gold

Jun 7

Jun 7 Buccellati Maria Pendant in Yellow and White Gold

Beatrice Casiraghi, Accessories, Necklace

Christian Dior Embroidered Open Jacket

May 8

May 8 Christian Dior Embroidered Open Jacket

Beatrice Casiraghi, Outerwear

Mr Boho Hayes Sunglasses in Volcano

May 28

May 28 Mr Boho Hayes Sunglasses in Volcano

Beatrice Casiraghi, Accessories, Sunglasses