What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 23Aug16

Hugo Boss Lenas Blouse

Feb 19

Feb 19 Hugo Boss Lenas Blouse

Queen Letizia, Tops

Mustang Lace Up Ballet Flats in Navy Suede

Oct 28

Oct 28 Mustang Lace Up Ballet Flats in Navy Suede

Queen Letizia, Shoes

Prada Pointed Toe 100 Pumps in Beige Leather

Oct 19

Oct 19 Prada Pointed Toe 100 Pumps in Beige Leather

Crown Princess Mary, Shoes

Uterque Studded Messenger Bag in Black

Oct 17

Oct 17 Uterque Studded Messenger Bag in Black

Queen Letizia, Bags

Prada Sleeveless Plisse Dress

Dec 23

Dec 23 Prada Sleeveless Plisse Dress

Crown Princess Mary, Dresses