What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Couple and Princess Sofia attend Global Child Forum

October 13, 2026

Swedish Royal Couple and Princess Sofia attend Global Child Forum

October 13, 2026

On Tuesday, King Carl Gustaf, Queen Silvia, and Princess Sofia attended the Global Child Forum at the Royal Palace.

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October 13, 2026

Latest Find

Featured

Natan Edor Skirt in Blush Scattered Leaves Print

Queen Mathilde, Bottoms

Natan Edor Skirt in Blush Scattered Leaves Print

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 23Aug22-M

Hugo Boss Modern 70s Flare Jeans

Aug 24

Aug 24 Hugo Boss Modern 70s Flare Jeans

Crown Princess Mary, Bottoms

Polo Ralph Lauren Cable-Knit Cashmere Sweater in Camel Melange

Aug 23

Aug 23 Polo Ralph Lauren Cable-Knit Cashmere Sweater in Camel Melange

Crown Princess Mary, Tops

Massimo Dutti Reversible Coat in Navy

Oct 11

Oct 11 Massimo Dutti Reversible Coat in Navy

Crown Princess Mary, Outerwear, Princess Isabella, Princess Josephine