What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Family celebrates King Carl Gustaf's 78th Birthday

Apr 30, 2024

Swedish Royal Family celebrates King Carl Gustaf's 78th Birthday

Apr 30, 2024

Apr 30, 2024

Latest Find

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Penelope Chilvers Arizona Boots

Countess of Wessex, Shoes

Penelope Chilvers Arizona Boots

Countess of Wessex, Shoes

Countess of Wessex, Shoes

All tagged 23Aug22-M

Hugo Boss Modern 70s Flare Jeans

Aug 24

Aug 24 Hugo Boss Modern 70s Flare Jeans

Crown Princess Mary, Bottoms

Polo Ralph Lauren Cable-Knit Cashmere Sweater in Camel Melange

Aug 23

Aug 23 Polo Ralph Lauren Cable-Knit Cashmere Sweater in Camel Melange

Crown Princess Mary, Tops

Massimo Dutti Reversible Coat in Navy

Oct 11

Oct 11 Massimo Dutti Reversible Coat in Navy

Crown Princess Mary, Outerwear, Princess Isabella