What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 23Aug26-K

Lauren Ralph Lauren Stone Chandelier Earrings

Aug 26

Aug 26 Lauren Ralph Lauren Stone Chandelier Earrings

Duchess of Cambridge, Accessories, Earrings

Holland Cooper Audley Lace Blouse

Aug 23

Aug 23 Holland Cooper Audley Lace Blouse

Duchess of Cambridge, Tops

Lock & Co Betty Boop Hat in Brown

May 4

May 4 Lock & Co Betty Boop Hat in Brown

Duchess of Cambridge, Hats