What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Hogan Script Bag in White/Green

Princess Beatrice, Bags

Hogan Script Bag in White/Green

Princess Beatrice, Bags

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Princess Beatrice, Bags

All tagged 23Feb21-B

Emilia Wickstead Rectangular Buckle Belt in Blue

Nov 7

Nov 7 Emilia Wickstead Rectangular Buckle Belt in Blue

Duchess of Cambridge, Accessories

Emilia Wickstead Kate Dress in Blue

Nov 7

Nov 7 Emilia Wickstead Kate Dress in Blue

Duchess of Cambridge, Dresses