What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

All tagged 23Jul24-L

Carolina Herrera Print Crepe de Chine Shirt Dress

Jul 23

Jul 23 Carolina Herrera Print Crepe de Chine Shirt Dress

Queen Letizia, Dresses

Hugo Boss Melanie 50 Sandals

Jul 9

Jul 9 Hugo Boss Melanie 50 Sandals

Queen Letizia, Shoes

Coreterno Amor Che Tutto Move Ring

Jan 6

Jan 6 Coreterno Amor Che Tutto Move Ring

Queen Letizia, Accessories, Rings

Carolina Herrera Initials Insignia Satchel in Fuchsia

Nov 12

Nov 12 Carolina Herrera Initials Insignia Satchel in Fuchsia

Queen Letizia, Bags