What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 23Jun17-Eug

Aya Mosi-oa-tunya Earrings in Emerald

Feb 27

Feb 27 Aya Mosi-oa-tunya Earrings in Emerald

Princess Eugenie, Accessories, Earrings

Bundle MacLaren Gisele Hat in Navy and Yellow

Jan 24

Jan 24 Bundle MacLaren Gisele Hat in Navy and Yellow

Princess Eugenie, Hats

Ethan K Wildlife Odyssey Clutch in Blue Crocodile with Gold Hedgehog Clasp

Jan 24

Jan 24 Ethan K Wildlife Odyssey Clutch in Blue Crocodile with Gold Hedgehog Clasp

Princess Eugenie, Bags

LK Bennett Darcy Dress

Jan 19

Jan 19 LK Bennett Darcy Dress

Princess Eugenie, Dresses

Miss KG Cobey Heels in Navy and Orange

Aug 10

Aug 10 Miss KG Cobey Heels in Navy and Orange

Princess Eugenie, Shoes