What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary marks 10th anniversary of Antibulli

September 27, 2026

Queen Mary marks 10th anniversary of Antibulli

September 27, 2026

On Thursday, Queen Mary attended the celebration of the 10th anniversary of Mary Fonden’s Antibulli initiative.

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September 27, 2026

Latest Find

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Skechers Go Walk Joy Sneakers

Queen Sofia, Shoes

Skechers Go Walk Joy Sneakers

Queen Sofia, Shoes

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Queen Sofia, Shoes

All tagged 23Jun18-Alex1

Christian Dior Lady Dior Wallet On Chain in Pink

Jun 23

Jun 23 Christian Dior Lady Dior Wallet On Chain in Pink

Princess Alexandra, Bags

Sézane Polka-Dot Wrap Dress

Feb 26

Feb 26 Sézane Polka-Dot Wrap Dress

Princess Alexandra, Dresses