What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

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Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 23Jun18-Alex1

Christian Dior Lady Dior Wallet On Chain in Pink

Jun 23

Jun 23 Christian Dior Lady Dior Wallet On Chain in Pink

Princess Alexandra, Bags

Sézane Polka-Dot Wrap Dress

Feb 26

Feb 26 Sézane Polka-Dot Wrap Dress

Princess Alexandra, Dresses