What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

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Princess Laurentien, Accessories, Bracelet

All tagged 23Jun26-Soph1

Sting Eyewear SST558 Sunglasses

Jun 5

Jun 5 Sting Eyewear SST558 Sunglasses

Countess of Wessex, Accessories, Sunglasses

Giulia Barela Duranta Earrings

Jun 1

Jun 1 Giulia Barela Duranta Earrings

Countess of Wessex, Accessories, Earrings

Loewe 6041D Watch

May 9

May 9 Loewe 6041D Watch

Countess of Wessex, Accessories, Watches

Asprey London Woodland Single Oak Leaf Bracelet in 18ct Yellow Gold with Diamonds

Jun 2

Jun 2 Asprey London Woodland Single Oak Leaf Bracelet in 18ct Yellow Gold with Diamonds

Countess of Wessex, Accessories, Bracelet

Jimmy Choo Dovina 100 Wedge Sandals in Champagne

Apr 26

Apr 26 Jimmy Choo Dovina 100 Wedge Sandals in Champagne

Countess of Wessex, Shoes