What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Featured

Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

On Tuesday, Crown Princess Victoria attended the 2026 Stockholm Junior Water Prize ceremony as Patron.

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August 26, 2026

Latest Find

Featured

Moschino Cheap and Chic Floral Tiered Dress

Princess Beatrice, Dresses

Moschino Cheap and Chic Floral Tiered Dress

Princess Beatrice, Dresses

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Princess Beatrice, Dresses

All tagged 23Mar11

Oscar de la Renta Bouclé Double Breasted Long Jacket

Oct 11

Oct 11 Oscar de la Renta Bouclé Double Breasted Long Jacket

Queen Sofia, Outerwear

Loewe Leather Shoulder Bag in Black

Oct 9

Oct 9 Loewe Leather Shoulder Bag in Black

Queen Sofia, Bags