What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

All tagged 23May16-Eug

Beulah London x Key to Freedom Chelsea Flower Show Dress

Mar 16

Mar 16 Beulah London x Key to Freedom Chelsea Flower Show Dress

Princess Eugenie, Dresses

Miss KG Alice Block Heeled Court Shoes in Nude

Mar 9

Mar 9 Miss KG Alice Block Heeled Court Shoes in Nude

Princess Eugenie, Shoes

Bottega Veneta The Knot Clutch in Mink with Watersnake Trim

Oct 7

Oct 7 Bottega Veneta The Knot Clutch in Mink with Watersnake Trim

Princess Beatrice, Princess Eugenie, Bags