What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Madeleine meets Bonnie with Min Stora Dag

September 19, 2026

Princess Madeleine meets Bonnie with Min Stora Dag

September 19, 2026

On Wednesday, Princess Madeleine met with 13-year-old Bonnie at the Royal Palace as Patron of Min Stora Dag.

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September 19, 2026

Latest Find

Featured

Johanna Ortiz Intricate Islands Blouse

Queen Maxima, Tops

Johanna Ortiz Intricate Islands Blouse

Queen Maxima, Tops

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Queen Maxima, Tops

All tagged 23May18-M

Cartier Love Bracelet with 4 Diamonds

Jun 21

Jun 21 Cartier Love Bracelet with 4 Diamonds

Princess Madeleine, Bracelet, Accessories, Crown Princess Mary

Prada Pointed Toe 100 Pumps in Beige Leather

Oct 19

Oct 19 Prada Pointed Toe 100 Pumps in Beige Leather

Crown Princess Mary, Shoes

Orit Elhanati Abyss Necklace in Yellow Gold

May 18

May 18 Orit Elhanati Abyss Necklace in Yellow Gold

Crown Princess Mary, Accessories, Necklace

Temperley London Berry Lace Dress in White

May 18

May 18 Temperley London Berry Lace Dress in White

Crown Princess Mary, Dresses

Naledi Copenhagen Allana Ostrich Clutch in Latte Beige

Sep 5

Sep 5 Naledi Copenhagen Allana Ostrich Clutch in Latte Beige

Crown Princess Mary, Bags