What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

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Benedikte Thoustrup, Accessories, Earrings

All tagged 23May23-A

Linda Farrow x Dries Van Noten 211 Sunglasses

May 13

May 13 Linda Farrow x Dries Van Noten 211 Sunglasses

Princess Astrid, Accessories, Sunglasses

Gucci GG Marmont Wide Belt in Black Leather and Gold Buckle

May 10

May 10 Gucci GG Marmont Wide Belt in Black Leather and Gold Buckle

Princess Astrid, Accessories

Gucci Victoire 55 Pumps in Black Patent Leather

Feb 17

Feb 17 Gucci Victoire 55 Pumps in Black Patent Leather

Princess Astrid, Shoes