What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

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Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 23Nov15-Z

Gucci T-Strap Pumps in Black Patent Leather

Mar 2

Mar 2 Gucci T-Strap Pumps in Black Patent Leather

Zara Phillips, Shoes

Mulberry Oversized Clemmie Clutch in Black Suede

Dec 26

Dec 26 Mulberry Oversized Clemmie Clutch in Black Suede

Zara Phillips, Bags