What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Hogan Script Bag in White/Green

Princess Beatrice, Bags

Hogan Script Bag in White/Green

Princess Beatrice, Bags

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Princess Beatrice, Bags

All tagged 24Apr18-B

Roger Vivier Buckle Loafers in Blush Suede

Apr 19

Apr 19 Roger Vivier Buckle Loafers in Blush Suede

Crown Princess Mette Marit, Shoes

Stella McCartney Floris Blazer in Navy

Apr 19

Apr 19 Stella McCartney Floris Blazer in Navy

Crown Princess Mette Marit, Outerwear

Aspinal of London Large Essential Flat Pouch in Burgundy Croc

Oct 15

Oct 15 Aspinal of London Large Essential Flat Pouch in Burgundy Croc

Bags, Crown Princess Mette Marit, Princess Ingrid-Alexandra