What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 24Apr25-M

Gucci Eyewear Cat-Eye Glasses

Apr 24

Apr 24 Gucci Eyewear Cat-Eye Glasses

Crown Princess Mary, Accessories, Sunglasses

The Fold Adelaide Trousers in Plum

Apr 24

Apr 24 The Fold Adelaide Trousers in Plum

Crown Princess Mary, Bottoms

The Fold Harrow Blouse

May 12

May 12 The Fold Harrow Blouse

Crown Princess Mette Marit, Tops, Crown Princess Mary

Gianvito Rossi Leopard-Print Calf Hair Pumps

Sep 5

Sep 5 Gianvito Rossi Leopard-Print Calf Hair Pumps

Crown Princess Mary, Crown Princess Mette Marit, Shoes

Dulong Fine Jewelry Hook & Eye Pearl Earrings

May 20

May 20 Dulong Fine Jewelry Hook & Eye Pearl Earrings

Crown Princess Mary, Accessories, Earrings

Prada Saffiano Double Bag in Navy

Oct 8

Oct 8 Prada Saffiano Double Bag in Navy

Crown Princess Mary, Bags