What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Natan Couture Tiare Top in Brown

Queen Maxima, Tops

Natan Couture Tiare Top in Brown

Queen Maxima, Tops

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Queen Maxima, Tops

All tagged 24Aug14

Italia Independent 0900 Pix Sunglasses in Violet/Mirrored

Jan 11

Jan 11 Italia Independent 0900 Pix Sunglasses in Violet/Mirrored

Beatrice Casiraghi, Accessories, Sunglasses

By Malene Birger Pax Pumps in Pink/Red Suede

Mar 17

Mar 17 By Malene Birger Pax Pumps in Pink/Red Suede

Princess Marie, Shoes

Maje Fraicheur Embroidered Dress in Black

Feb 17

Feb 17 Maje Fraicheur Embroidered Dress in Black

Princess Marie, Dresses

Mykita Priscilla Gold/Terra Sunglasses

Jun 21

Jun 21 Mykita Priscilla Gold/Terra Sunglasses

Meghan Markle, Accessories, Sunglasses