What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 24Aug21-B

Hippi Grace Brighton Bag

Oct 13

Oct 13 Hippi Grace Brighton Bag

Crown Princess Victoria, Bags

Kreuger Jewellery Amiral Stud Earrings in Silver

Mar 18

Mar 18 Kreuger Jewellery Amiral Stud Earrings in Silver

Crown Princess Victoria, Earrings, Accessories, Princess Estelle

Merrell Moab FST GTX

Mar 17

Mar 17 Merrell Moab FST GTX

Crown Princess Victoria, Shoes