What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

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By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

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Princess Estelle, Dresses

All tagged 24Aug21-B

Hippi Grace Brighton Bag

Oct 13

Oct 13 Hippi Grace Brighton Bag

Crown Princess Victoria, Bags

Kreuger Jewellery Amiral Stud Earrings in Silver

Mar 18

Mar 18 Kreuger Jewellery Amiral Stud Earrings in Silver

Crown Princess Victoria, Earrings, Accessories, Princess Estelle

Merrell Moab FST GTX

Mar 17

Mar 17 Merrell Moab FST GTX

Crown Princess Victoria, Shoes