What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria marks Tre Kronor af Stockholm's 20th anniversary

Aug 28, 2025

Crown Princess Victoria marks Tre Kronor af Stockholm's 20th anniversary

Aug 28, 2025

Aug 28, 2025

Latest Find

Featured

Sézane Louisa Jumper

Meghan Markle, Tops

Sézane Louisa Jumper

Meghan Markle, Tops

Meghan Markle, Tops

All tagged 24Aug25-V

Engelbert Stockholm Mini Choker

Jul 14

Jul 14 Engelbert Stockholm Mini Choker

Crown Princess Victoria, Accessories, Necklace

MaxJenny! Short Skirt in Sicily Dirty White

Oct 4

Oct 4 MaxJenny! Short Skirt in Sicily Dirty White

Crown Princess Victoria, Bottoms

Cravingfor Jewellery Baroque Pearl Earrings

Sep 10

Sep 10 Cravingfor Jewellery Baroque Pearl Earrings

Crown Princess Victoria, Earrings, Accessories

Gianvito Rossi Gianvito 105 Pumps in Red Suede

Jul 4

Jul 4 Gianvito Rossi Gianvito 105 Pumps in Red Suede

Duchess of Cambridge, Shoes, Queen Maxima, Crown Princess Mary, Princess Eugenie, Queen Mathilde, Princess Catharina-Amalia, Crown Princess Victoria