What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

King Carl Gustaf and Queen Silvia attend Royal Academies seminar

November 11, 2026

King Carl Gustaf and Queen Silvia attend Royal Academies seminar

November 11, 2026

On Tuesday, King Carl Gustaf and Queen Silvia attended a seminar organised by the ten Royal Academies of which King Carl Gustaf is Patron.

Read more →

November 11, 2026

Latest Find

Featured

The Fold Adelaide Trousers in Vibrant Green

HGD Stéphanie, Bottoms

The Fold Adelaide Trousers in Vibrant Green

HGD Stéphanie, Bottoms

Read more →

HGD Stéphanie, Bottoms

All tagged 24Dec24-M

Prada Embellished High Neck Jumper

Dec 24

Dec 24 Prada Embellished High Neck Jumper

Crown Princess Mary, Tops

Max Mara Venas Coat

Oct 11

Oct 11 Max Mara Venas Coat

Crown Princess Mary, Outerwear

Chloé Alphabet Scallop Patchwork Leather Bag in Sepia Brown

Mar 21

Mar 21 Chloé Alphabet Scallop Patchwork Leather Bag in Sepia Brown

Crown Princess Mary, Bags

Gianvito Rossi Hansen Boots in Grey

Feb 29

Feb 29 Gianvito Rossi Hansen Boots in Grey

Crown Princess Mary, Shoes