What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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New Official Portraits of King Carl Gustaf and Queen Silvia

Jan 7, 2026

New Official Portraits of King Carl Gustaf and Queen Silvia

Jan 7, 2026

Jan 7, 2026

Latest Find

Featured

Nina Ricci Silk Pleated Blouse

Queen Letizia, Tops

Nina Ricci Silk Pleated Blouse

Queen Letizia, Tops

Queen Letizia, Tops

All tagged 24Dec25-IA

Max Mara Paolore Coat

Sep 25

Sep 25 Max Mara Paolore Coat

Crown Princess Mette Marit, Outerwear, Princess Ingrid-Alexandra