What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

Jan 11, 2026

Latest Find

Featured

Zara Hooded Water-Resistant Windproof Down Jacket

Marie Ducruet, Outerwear

Zara Hooded Water-Resistant Windproof Down Jacket

Marie Ducruet, Outerwear

Marie Ducruet, Outerwear

All tagged 24Dec25-J

Aiayu Helen Classic Clutch in Green

Jun 20

Jun 20 Aiayu Helen Classic Clutch in Green

Princess Josephine, Bags

Prada Polka Dot Silk Blouse in Brown

Mar 29

Mar 29 Prada Polka Dot Silk Blouse in Brown

Crown Princess Mary, Tops, Princess Josephine

Billi Bi A1171 Ankle Boots in Black Suede

Dec 24

Dec 24 Billi Bi A1171 Ankle Boots in Black Suede

Princess Isabella, Shoes, Princess Josephine

Dulong Fine Jewelry Delphis Earrings in Gold

Jun 12

Jun 12 Dulong Fine Jewelry Delphis Earrings in Gold

Crown Princess Mary, Accessories, Earrings, Princess Isabella, Princess Josephine