What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

All tagged 24Dec25-V1

Stockh lm Studio Elise Lurex Top

Dec 24

Dec 24 Stockh lm Studio Elise Lurex Top

Crown Princess Victoria, Tops

Maria Nilsdotter Empress Earrings in Garnet

Oct 21

Oct 21 Maria Nilsdotter Empress Earrings in Garnet

Crown Princess Victoria, Earrings, Accessories