What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Couple and Princess Sofia attend Global Child Forum

October 13, 2026

Swedish Royal Couple and Princess Sofia attend Global Child Forum

October 13, 2026

On Tuesday, King Carl Gustaf, Queen Silvia, and Princess Sofia attended the Global Child Forum at the Royal Palace.

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October 13, 2026

Latest Find

Featured

Natan Edor Skirt in Blush Scattered Leaves Print

Queen Mathilde, Bottoms

Natan Edor Skirt in Blush Scattered Leaves Print

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 24Feb18

Champion Vent-Air Helmet in Black

Jul 10

Jul 10 Champion Vent-Air Helmet in Black

Lady Louise Windsor, Hats

Elodie Details Dots of Fauna Mittens

Sep 4

Sep 4 Elodie Details Dots of Fauna Mittens

Prince Alexander, Accessories

Mountain Works W’s Foxy Lace Down Coat in Navy

Dec 21

Dec 21 Mountain Works W’s Foxy Lace Down Coat in Navy

Princess Sofia, Outerwear