What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 24Feb26-CA

Max Mara Senna Trousers in Fragola

Sep 19

Sep 19 Max Mara Senna Trousers in Fragola

Princess Catharina-Amalia, Bottoms

Max Mara Osanna Blazer in Fragola

Sep 19

Sep 19 Max Mara Osanna Blazer in Fragola

Princess Catharina-Amalia, Outerwear

Hermes Jige Elan 29 Clutch in Burgundy

Jan 30

Jan 30 Hermes Jige Elan 29 Clutch in Burgundy

Queen Maxima, Bags, Princess Catharina-Amalia