What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

On Tuesday, Crown Princess Victoria attended the 2026 Stockholm Junior Water Prize ceremony as Patron.

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August 26, 2026

Latest Find

Featured

Moschino Cheap and Chic Floral Tiered Dress

Princess Beatrice, Dresses

Moschino Cheap and Chic Floral Tiered Dress

Princess Beatrice, Dresses

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Princess Beatrice, Dresses

All tagged 24Feb26-M

Gianvito Rossi Gianvito 85 Pumps in Black Leather

Oct 11

Oct 11 Gianvito Rossi Gianvito 85 Pumps in Black Leather

Crown Princess Victoria, Shoes, Crown Princess Mary

The Fold Harrow Blouse

May 12

May 12 The Fold Harrow Blouse

Crown Princess Mette Marit, Tops, Crown Princess Mary

Quidam Leather Clutch in Black

Sep 6

Sep 6 Quidam Leather Clutch in Black

Crown Princess Mary, Bags