What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

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Crown Princess Victoria visits Latvia

Mar 5, 2026

Crown Princess Victoria visits Latvia

Mar 5, 2026

Mar 5, 2026

Latest Find

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Natan Emoi Shawl in Yellow

HGD Stéphanie, Accessories

Natan Emoi Shawl in Yellow

HGD Stéphanie, Accessories

HGD Stéphanie, Accessories

All tagged 24Feb26-M

Gianvito Rossi Gianvito 85 Pumps in Black Leather

Oct 11

Oct 11 Gianvito Rossi Gianvito 85 Pumps in Black Leather

Crown Princess Victoria, Shoes, Crown Princess Mary

The Fold Harrow Blouse

May 12

May 12 The Fold Harrow Blouse

Crown Princess Mette Marit, Tops, Crown Princess Mary

Quidam Leather Clutch in Black

Sep 6

Sep 6 Quidam Leather Clutch in Black

Crown Princess Mary, Bags