What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl-Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 1

November 6, 2026

King Carl-Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 1

November 6, 2026

This week, King Carl-Gustaf, Queen Silvia, and Princess Madeleine are visiting Brazil to attend engagements for Childhood Brazil.

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November 6, 2026

Latest Find

Featured

Ralph Lauren Collection Camden Blazer in Light Toffee Lambskin

Princess Charlene, Outerwear

Ralph Lauren Collection Camden Blazer in Light Toffee Lambskin

Princess Charlene, Outerwear

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Princess Charlene, Outerwear

All tagged 24Jan13

Hugo Boss Shawl Collar Coat in Red

Sep 8

Sep 8 Hugo Boss Shawl Collar Coat in Red

Queen Letizia, Outerwear

Hugo Boss Jaelly Trousers

Feb 20

Feb 20 Hugo Boss Jaelly Trousers

Queen Letizia, Bottoms

Hugo Boss Juicy Wool Blend Blazer in Black

Oct 31

Oct 31 Hugo Boss Juicy Wool Blend Blazer in Black

Queen Letizia, Outerwear