What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Oscar mark International Day for Biological Diversity

May 24, 2026

Crown Princess Victoria and Prince Oscar mark International Day for Biological Diversity

May 24, 2026

May 24, 2026

Latest Find

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Christian Dior DiorSignature B7I Sunglasses in Pink

Beatrice Casiraghi, Accessories, Sunglasses

Christian Dior DiorSignature B7I Sunglasses in Pink

Beatrice Casiraghi, Accessories, Sunglasses

Beatrice Casiraghi, Accessories, Sunglasses

All tagged 24Jan18-L

Missoni V-Neck Striped Pleated Knit Dress In Metallic Purple

May 24

May 24 Missoni V-Neck Striped Pleated Knit Dress In Metallic Purple

Princess Laurentien, Princess Isabella, Dresses