What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 24Jan23-Alex

Chanel Classic Flap Bag in Grey Wool

Apr 24

Apr 24 Chanel Classic Flap Bag in Grey Wool

Princess Caroline, Bags, Princess Alexandra Monaco

Chanel HC Tweed Bow-Embellished Tunic in Grey

Sep 18

Sep 18 Chanel HC Tweed Bow-Embellished Tunic in Grey

Princess Caroline, Tops