What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 24Mar17

Plein Sud Multicolor Printed Maxi Skirt

Aug 28

Aug 28 Plein Sud Multicolor Printed Maxi Skirt

Crown Princess Mary, Bottoms

Chloé Fringed Jacquard Jacket in Black

May 14

May 14 Chloé Fringed Jacquard Jacket in Black

Crown Princess Mette Marit, Outerwear

Dolce & Gabbana Lace Crepe Tunic in Black

Apr 29

Apr 29 Dolce & Gabbana Lace Crepe Tunic in Black

Crown Princess Mary, Tops

Prada Bow Pointed-Toe Flats in Black Suede

Sep 5

Sep 5 Prada Bow Pointed-Toe Flats in Black Suede

Crown Princess Mette Marit, Shoes

Gianvito Rossi Mesh-Paneled Pumps in Black Suede

Sep 2

Sep 2 Gianvito Rossi Mesh-Paneled Pumps in Black Suede

Crown Princess Mary, Shoes

Carlend Copenhagen Vanessa Crocodile Clutch in Pink

Sep 2

Sep 2 Carlend Copenhagen Vanessa Crocodile Clutch in Pink

Crown Princess Mary, Bags