What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

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Benedikte Thoustrup, Accessories, Sunglasses

All tagged 24Oct23-A

Marielle Stokkelaar Penelope Jeans Dress

Oct 23

Oct 23 Marielle Stokkelaar Penelope Jeans Dress

Princess Astrid, Dresses

Gucci GG Marmont Wide Belt in Black Leather and Gold Buckle

May 10

May 10 Gucci GG Marmont Wide Belt in Black Leather and Gold Buckle

Princess Astrid, Accessories

Gucci GG Marmont Medium Crossbody Bag in Black Velvet

Feb 17

Feb 17 Gucci GG Marmont Medium Crossbody Bag in Black Velvet

Bags, Princess Astrid