What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

Massimo Dutti Soft Leather Ballerinas

Infanta Sofia, Shoes

Massimo Dutti Soft Leather Ballerinas

Infanta Sofia, Shoes

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Infanta Sofia, Shoes

All tagged 24Oct23-A

Marielle Stokkelaar Penelope Jeans Dress

Oct 23

Oct 23 Marielle Stokkelaar Penelope Jeans Dress

Princess Astrid, Dresses

Gucci GG Marmont Wide Belt in Black Leather and Gold Buckle

May 10

May 10 Gucci GG Marmont Wide Belt in Black Leather and Gold Buckle

Princess Astrid, Accessories

Gucci GG Marmont Medium Crossbody Bag in Black Velvet

Feb 17

Feb 17 Gucci GG Marmont Medium Crossbody Bag in Black Velvet

Bags, Princess Astrid