What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary attends COP31 - Day 1

November 10, 2026

Queen Mary attends COP31 - Day 1

November 10, 2026

On Monday, Queen Mary attended the first day of the COP31 in Antalya, Türkiye.

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November 10, 2026

Latest Find

Featured

Natan Couture Vingo Skirt in Light Blue

Queen Maxima, Bottoms

Natan Couture Vingo Skirt in Light Blue

Queen Maxima, Bottoms

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Queen Maxima, Bottoms

All tagged 24Sept17

Max Mara Agadir Wool Collarless Coat

May 17

May 17 Max Mara Agadir Wool Collarless Coat

Crown Princess Mette Marit, Outerwear, Princess Ingrid-Alexandra

Nike Air Max 97 UL 17 Sneakers in Pink

Sep 8

Sep 8 Nike Air Max 97 UL 17 Sneakers in Pink

Shoes, Crown Princess Mette Marit

H&M Cotton Sweater and Pants

Apr 3

Apr 3 H&M Cotton Sweater and Pants

Prince Alexander, Tops