What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

On Tuesday, Crown Princess Victoria attended the 2026 Stockholm Junior Water Prize ceremony as Patron.

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August 26, 2026

Latest Find

Featured

Moschino Cheap and Chic Floral Tiered Dress

Princess Beatrice, Dresses

Moschino Cheap and Chic Floral Tiered Dress

Princess Beatrice, Dresses

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Princess Beatrice, Dresses

All tagged 24Sept17

Max Mara Agadir Wool Collarless Coat

May 17

May 17 Max Mara Agadir Wool Collarless Coat

Crown Princess Mette Marit, Outerwear, Princess Ingrid-Alexandra

Nike Air Max 97 UL 17 Sneakers in Pink

Sep 8

Sep 8 Nike Air Max 97 UL 17 Sneakers in Pink

Shoes, Crown Princess Mette Marit

H&M Cotton Sweater and Pants

Apr 3

Apr 3 H&M Cotton Sweater and Pants

Prince Alexander, Tops