What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

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Princess Estelle, Dresses

All tagged 25Apr15

River Island Mixed-Print Structured Bag

Feb 18

Feb 18 River Island Mixed-Print Structured Bag

Princess Beatrice, Bags

Gucci Equestrian Riding Cap in Black Velvet

May 17

May 17 Gucci Equestrian Riding Cap in Black Velvet

Charlotte Casiraghi, Hats

Burberry Prorsum Leather-Trimmed Knee-Length Coat

Aug 10

Aug 10 Burberry Prorsum Leather-Trimmed Knee-Length Coat

Princess Beatrice, Outerwear

Club Monaco Christy Leather Jacket

Jun 22

Jun 22 Club Monaco Christy Leather Jacket

Meghan Markle, Outerwear