What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

On Thursday, Crown Princess Victoria inaugurated the Storängen wetland in the Krämbol nature area in Södermanland.

Read more →

August 28, 2026

Latest Find

Featured

Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

Read more →

Crown Princess Mette Marit, Bags

All tagged 25Apr21-Cam

Zara Chain-Link Satin Scarf

Sep 17

Sep 17 Zara Chain-Link Satin Scarf

Camille Gottlieb, Accessories

Collusion Unisex Oversized Blues Hoodie With Print

Aug 20

Aug 20 Collusion Unisex Oversized Blues Hoodie With Print

Camille Gottlieb, Tops