What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 25Apr24-Max1

Max Mara Banfy Trousers

Apr 25

Apr 25 Max Mara Banfy Trousers

Queen Maxima, Bottoms, Grand Duchess Maria Teresa

Max Mara Avoriaz Blazer

Apr 25

Apr 25 Max Mara Avoriaz Blazer

Queen Maxima, Outerwear, Grand Duchess Maria Teresa

Ole Lynggaard Gypsy Earrings in Gold and Mixed Stones

Nov 23

Nov 23 Ole Lynggaard Gypsy Earrings in Gold and Mixed Stones

Queen Maxima, Accessories, Earrings, Princess Catharina-Amalia