What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 25Aug22-CC

Ray-Ban RB3592 Ja-Jo Sunglasses in Light Blue Classic

Sep 4

Sep 4 Ray-Ban RB3592 Ja-Jo Sunglasses in Light Blue Classic

Charlotte Casiraghi, Accessories, Sunglasses

Vanessa Bruno Raffia Cabas Tote in Natural

Aug 28

Aug 28 Vanessa Bruno Raffia Cabas Tote in Natural

Charlotte Casiraghi, Bags