What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 25Aug23-ML

Bottega Veneta Mini Jodie Bag

Aug 25

Aug 25 Bottega Veneta Mini Jodie Bag

Princess Märtha Louise, Bags

Hale Bob Edlynn Chiffon Maxi Dress

Aug 25

Aug 25 Hale Bob Edlynn Chiffon Maxi Dress

Princess Märtha Louise, Dresses

Michael Kors Leela Sandals in Brown Studded Suede

Sep 30

Sep 30 Michael Kors Leela Sandals in Brown Studded Suede

Princess Märtha Louise, Shoes