What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

On Tuesday, Crown Princess Victoria attended the 2026 Stockholm Junior Water Prize ceremony as Patron.

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August 26, 2026

Latest Find

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Zara Heeled Shoes with Metallic Buckle

Princess Madeleine, Shoes

Zara Heeled Shoes with Metallic Buckle

Princess Madeleine, Shoes

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Princess Madeleine, Shoes

All tagged 25Aug26-Mad1

Zara Heeled Shoes with Metallic Buckle

Aug 27

Aug 27 Zara Heeled Shoes with Metallic Buckle

Princess Madeleine, Shoes

Self Portrait Tie Neck Jersey Top

Aug 27

Aug 27 Self Portrait Tie Neck Jersey Top

Princess Madeleine, Tops

Wakakuu Icons Leather Pencil Skirt

Aug 27

Aug 27 Wakakuu Icons Leather Pencil Skirt

Princess Madeleine, Bottoms